FAQs

Our clients are exclusively US citizen high net worth individuals, trusts, and closely-held corporations. We have clients in 12 states, with the majority in California and New York. As of February 2021, we have 44 client households; Our generational distribution is 5% Silent Generation, 47% Baby Boomers, 37% Generation X, and 11% Millennials. 

Our clients come from a broad distribution of backgrounds, but technology, health care, and financial services are the most common. The universal connector is that they have high standards of client service, and live well within their financial means. 

To open an account, a client must generally have investment assets in excess of $5 million. Our minumum annual investment management fee is $10,000.

Our practice is modeled around the family office. We see ourselves as personal CFOs, providing our clients with guidance, support and service; Investing their capital, executing their transactions, and selecting from alternatives, while they concentrate on what makes them successful and happy.

Because we cannot control the financial markets, we focus on what we can. We are constantly advancing our own processes through best-in-class tools and integrating best practices for investment management, financial planning, and tax management. This is only possible through a truly open architecture, a commitment to collaboration, and high-touch personal service.

Our firm is a response to the unmet demand that we saw in our earlier careers; Our individual clients wanted a truly independent financial advisor to help them make important financial decisions of all types, manage their accounts across firms, and access specialists without restriction. They wanted to get objective, fiduciary advice, and they didn't want to be limited to one firm's plaform.

We are a highly experienced team at Bradley & Company and every member will be involved in your account. Ms. Augenstein handles most transactions and maintains the schedule. Ms. Kirby handles complex transactions, manages projects, and maintains client financial plans. Mr. Bradley manages the portfolios of clients, handles the most complex transactions, develops the investment policies, and conducts performance reviews.

Generally, no. Depending upon tax, lending or professional considerations, it may be advisable to retain certain assets. We may plan to transition out of them over time or "work around" them. If you establish that there are certain positions you want held, we will maintain and report on them in your portfolio.

You may engage us on either a "non-discretionary" or "discretionary" basis. Non-discretionary means that we must receive your approval on each and every investment change or trade before we make it. Discretionary means we can and may take an investment action on your behalf without getting explicit approval in advance, provided the action is consistent with the overall investment goals we've outlined. Generally, non-discretionary accounts will be billed at a higher rate.

We don't generally separate the investment management and financial planning processes. Included in our portfolio management approach is comprehensive financial planning and analysis, which includes any retirement, education, or stock option planning for our clients.

Our highly experienced team uses state of the art financial planning software that allows us to collaborate with our clients online and use account aggregation technology to continually update your accounts. In certain cases, additional charges may apply. We will coordinate, price, and evaluate outside insurance, accounting or brokerage professionals to purchase financial products and provide financial statements and tax information to appropriate parties.

We will help you develop the necessary financial statements and access the right financial institution to secure your optimal financing. We will help you make lenders compete for your business while we  coordinate the application process, handling any administrative details. We may charge a small fee associated with this activity.

We have three sources of revenue:

  1. We charge an investment management fee based off of a percentage of the value of the assets we manage, with 1/4 of of that fee is applied each ending quarter to a client's aggregate account balance. The fee is deducted directly from their accounts, in advance. Fees are non-refundable.
  2. We charge project-based (as opposed to hourly) financial consulting fees to individual clients for activities unrelated to managed accounts. We will quote a service charge for estate planning, mortgage or other activities unrelated to investment management. For example, we charge generally charge $3,500 to complete a financial plan, $2,500 to coordinate an estate plan and $1,500 to coordinate a mortgage application. These fees are generally deducted directly from the client account or accounts after the service is completed. 
  3. Institutional or corporate clients can pay us for consulting services on an hourly or project basis. These fees are generally paid in advance and are non-refundable.

Yes.

Generally, no.

Yes, we can handle scheduled or unscheduled distributions and provide expense management services on an ongoing basis. This is generally included as part of our management fees, but may charge a nominal financial consulting fee, depending upon the expense and complexity of the transaction. Family office services are also available for an additional fee arrangement.

We'll start with a prospective client by conducting a 15-20 minute voice call to answer any questions they have about our team and to get a basic overview of their situation. Before that call, we'll generally send clients a basic “deck” – an overview of our firm's capabilities as well as information about our model portfolios.  If we mutually decide that it makes sense, we'll generally have a meeting either through Zoom to discuss their current portfolio holdings and what their needs are from a planning and service perspective.

This will then be followed up with a no-obligation, analysis of your portfolio and a proposal of what actions we recommend going forward from a planning, account consolidation and investment perspective. At this point, a prospective client will decide whether they wish to proceed and we will sign an investment management agreement and draft an investment policy statement.